Garena’s Free Fire has hit 1 billion downloads on Google Play Store, making it the first mobile battle royale to reach the milestone. Garena will host an in-game event in August to celebrate both the milestone and Free Fire’s fourth anniversary.
In 2020, Free Fire broke its own records multiple times when it reached 60 million daily users in March, hit 80 million daily users in May, and achieved 100 million users in August. According to Dot Esports, Free Fire has retained its title as the most downloaded game in the world for two consecutive years, according to App Annie. It is also the third most watched game on Youtube in 2020.
Garena has had multiple partnerships and collaborations in the period of one year including Street Fighter V, Attack on Titan, One-Punch Man, and DJ KSHMR. Even amidst the COVID-19 pandemic, Garena has invested in online tournaments.
The company held the Free Fire Continental Series (FFCS) online last November after cancelling the offline Free Fire World Series (FFWS) 2020 that was supposed to launch in Brazil. FFCS managed to peak at 2.5 million views, according to Dot Esports. Garena held the FFWS 2021 in Singapore and raked in a total of 5.4 million views, making it an all-time record for the most peak viewers during an esports event (Thanks, Esports Charts).
Free Fire fans can expect to see more from the game with the upcoming Free Fire All Stars 2021 that will be held from tomorrow until July 25 for the Asian leg, and another FFWS at the end of the year.