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vivo X300 Series Officially Launches in Shanghai, Redefining the Future of Mobile Imaging

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vivo has officially unveiled its new flagship X300 series in Shanghai, marking the brand’s 30th anniversary and redefining mobile imaging with its “Dual Kings of 200MP ZEISS Imaging.” The X300 Pro debuts a ZEISS APO 200MP super telephoto system, while the X300 features a ZEISS 200MP super main camera. Powered by the Dimensity 9500 platform and vivo’s Blueprint V3+ imaging chip, the series delivers industry-leading 4K video through dual-chip integration. Alongside enhanced motion capture via the Ultra-Efficient Imaging NPU, the X300 Pro exceeds 4.1 million points on AnTuTu, offering flagship-level performance and a smooth experience with the new OriginOS 6.


Putting Users First: The Evolution of vivo's 'In-House & Collaborative R&D' Strategy


Celebrating its 30th anniversary in 2025, vivo reflected on three decades of innovation and user-focused design. At the launch event, Vice President of Product Huang Tao emphasized that vivo’s greatest achievement lies in capturing life’s meaningful moments for its users, staying true to its mission of creating reliable, high-quality products. Guided by the principle that “users are the starting point of every action,” vivo continues to blend in-house innovation with global partnerships—transforming professional technologies into user-centered experiences while investing deeply in core technologies that shape the future of mobile imaging and performance.


vivo X300 Pro: Reconstruct the Photo Experience with Ultra-Level Imaging


As the flagship model, the vivo X300 Pro delivers a major leap in imaging technology with its 85mm 200MP ZEISS APO Telephoto Camera, a professional-grade system co-developed with Samsung, featuring an HPB 1/1.4-inch large sensor, f/2.67 aperture, ZEISS T Coating, and CIPA 5.5-rated stabilization for crisp, steady telephoto shots. Powered by the Dimensity 9500’s Ultra-Efficient Imaging NPU and vivo’s BlueImage tracking engine, it achieves millisecond-level motion tracking and a 200% boost in stability, excelling in long-range photography and live event capture. The main camera, built with Sony’s LYT-828 sensor and vivo’s VCS 3.0 color technology, delivers stunning results across focal lengths from 24mm to 135mm with gimbal-grade stabilization. Enhanced by dual-chip processing, the X300 Pro supports 4K 60fps Portrait Video, 4K 120fps Dual-Channel EIS, and Dolby Vision HDR recording, all by hand, without extra equipment. For professionals, 4K 120fps 10-bit Log recording and full ACES workflow integration make it a true cinematic tool built for creative freedom.


vivo X300: Set A New Standard for Small-Screen Flagships with Pro-Level Imaging


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While the vivo X300 Pro represents the pinnacle of imaging innovation, the vivo X300 delivers the same pro-level capabilities in a more compact form. It features a 200MP ZEISS Main Camera built around the same HPB large sensor used in the Pro’s telephoto lens, offering an f/1.68 aperture, CIPA 4.5 stabilization, and “shoot first, crop later” flexibility through AI One-Shot Multi-Crop. Its LYT-602 telephoto camera with VCS technology and ZEISS APO certification further enhances detail and sensitivity. Beyond hardware, the X300 series introduces upgraded portrait algorithms that combine clarity, beauty, and storytelling—offering new Style Portrait modes, AI-enhanced retouching, and the Live Photo Passerby Erase feature for clean, natural shots. Even in complex lighting, its Adaptive Zoom Flash and advanced night portrait modes ensure accurate tones and creative results, making the X300 series a true companion for travel and portrait photography.


Two Expressions, One Flagship: Elegance and Ergonomics in Harmony


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vivo X300 Pro incorporates an Ultra-grade imaging module while refining its body into a form that is both professional and elegant. With a sleek 7.99 mm profile, a 6.78-inch display, and finely curved straight-edged bezels, it offers a clean and comfortable grip. The back panel features the Unibody 3D Glass Design, seamlessly blending the camera module with the rear cover. This is complemented by the Coral Velvet Glass Technique, the design delivers a dual sensory appeal - both visual and tactile.


In contrast, vivo X300 pursues the ultimate balance of Eastern aesthetics and ergonomic comfort. Its front features a 6.31-inch Compact Flat Screen, regarded as the “golden size for single-hand use.” With a slim profile of just 7.95 mm and a weight of 190g, it provides a remarkably lightweight and comfortable handling experience. In design language, vivo X300 continues the iconic circular camera module characteristic of the X Series. The back panel also adopts the Unibody 3D Glass Design and Coral Velvet Glass Technique, offering a warm texture that is resistant to fingerprints.


Foundation of Flagship: Build the Strength of All-Round Experience


Co-developed by vivo and MediaTek, the Dimensity 9500 flagship platform powers the vivo X300 series alongside vivo’s in-house V3+ imaging chip, achieving efficient “Dual-Chip Integration” for top-tier imaging and system performance. The X300 Pro set a new benchmark with over 4.1 million points on AnTuTu, while the new OriginOS 6 ensures long-term smoothness through innovations like Ultra-Core Computing, Dual Rendering, and Memory Fusion—earning dual SGS certifications for five years of sustained fluency and introducing seamless Apple ecosystem connectivity. The X300 series also delivers exceptional endurance with BlueVolt batteries (6510 mAh on the X300 Pro, 6040 mAh on the X300) that rival 7500 mAh competitors, and features a ZEISS Master Color Display with advanced dimming and eye comfort technology. Completing the flagship experience are high-end features such as IP68/IP69 protection, 3D Ultrasonic Fingerprint Scanning, USB 3.2, and AI SuperLink connectivity. For creators, accessories like the vivo ZEISS 2.35x Telephoto Extender and Photography Kit extend the X300 series’ creative potential even further.



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