As was the case with the RTX 3080, trying to get the $1,499 (~RM6,210) RTX 3090 - nicknamed the "BFGPU" - turned out to be quite the difficult task. As sites like PC Gamer, Forbes, and PC Mag have noted, the high-end card was sold out not too long after it went live at 6am PT/9am ET.
PC Gamer and PC Mag experienced for themselves how hard it was to buy the product the second it launched. According to the former, NVIDIA’s site listed the RTX 3090 as being out of stock seconds after the link went live. For the latter, they attempted a purchase when the “Add to Cart” button returned about 11 minutes later but experienced stalling repeatedly. Eventually, the “Add to Cart” button went away and was replaced with the “out of stock” tab.
It’s not surprising to see the RTX 3090 run into such issues, especially after what happened with the RTX 3080. NVIDIA themselves issued an apology before it was available for purchase. “Since we built GeForce RTX 3090 for a unique group of users, like the TITAN RTX before it, we want to apologise upfront that this will be in limited supply on launch day,” NVIDIA had said. “We know this is frustrating, and we’re working with our partners to increase the supply in the weeks to come.”
As Forbe’s Eric Kain pointed out, however, what’s more tragic is that the $699 (~RM2,896) RTX 3080 still being unavailable. NVIDIA noted that the RTX 3090 is only “10-15% faster than average” than the much cheaper RTX 3080 when it comes to 4K gaming. Since there’s probably way more 4K or less gamers than creators and 8K gamers, the latter’s continued unavailability (at the very least, all third-part variants on Lazada are out of stock at time of writing) is the bigger loss. But of course, what would ultimately be best is for the unavailability issue for both cards to end as fast as possible.