Twitter is saying goodbye to Fleets, the Instagram Stories-like feature it introduced back in November 2020, on August 3.
The social media platform tweeted that it was “working on some new stuff” and added, “We're sorry or you're welcome.”
Twitter says that the reason behind dropping the feature lies with the lack of “new people” hopping on to make use of it. “Although we built Fleets to address some of the anxieties that hold people back from Tweeting, Fleets are mostly used by people who are already Tweeting to amplify their own Tweets and talk directly with others,” says the Twitter blog.
“We’ll explore more ways to address what holds people back from participating on Twitter. And for the people who already are Tweeting, we’re focused on making this better for you.”
Parts of Fleets will live on, however. Twitter is planning to bring in Fleets composer features like GIF stickers, the full-screen camera, and text formatting options to the Tweet composer, with update testing to begin soon. The social media platform also said that it would look at its recent Fleet ads test to assess the performance of “full-screen, vertical format ads” on it.