Why Malaysians Are Buzzing About Senheng’s New S-Coin Perks

Senheng has been around for 36 years, and the brand is proving once again that it knows exactly what Malaysian shoppers want: more value, more flexibility and more ways to earn rewards just by shopping as usual. With refreshed upgrades to its S-Coin loyalty ecosystem and the Untung Gila cashback campaign, here’s why everyone is talking about it.

1. The S-Coin Loop Makes Earning Rewards Effortless

Senheng’s loyalty experience revolves around the S-Coin loop, and it’s designed to make rewards practically effortless.

You register as a PlusOne member, shop at any Senheng or senQ outlet (or on the Senheng App), and earn S-Coin for selected product purchase. Those S-Coin can then be redeemed for rewards – repeating the loop again and again.

And Malaysians are loving it. Between 2024 and 2025, S-Coin issuance jumped 83%, the overall redemption rate soared 106% year-on-year, and the average redemption value per member climbed from RM270 to RM471, which is a massive 74.7% growth. If anything, it proves shoppers are getting more value out of every ringgit.

2. There Are Over 2,400 Rewards to Redeem — And They’re Actually Good

Senheng’s S-Coin Rewards Centre now offers more than 2,400 redemption options across its app and stores nationwide. We’re talking consumables, electronics accessories, lifestyle products, gadgets and more. Whether you're upgrading your space, treating yourself or planning your next holiday, there’s a reward that fits the mood. 

And the ecosystem is still expanding, with Senheng gearing up to offer even more ways to earn and redeem in the coming year.

3. Untung Gila That Gives You 50%, 70% and 100% S-Coin Cashback

If you love getting something back every time you shop, the new Untung Gila cashback campaign is about to be your favourite thing.

For the first time ever, Senheng is offering three cashback tiers: 50%, 70% and a whopping 100% S-Coin cashback for selected items.

Each eligible purchase earns you S-Coin based on the cashback tier — and yes, 100% means exactly what you think it means. Buy an item worth RM2,000 that qualifies for full cashback, and you receive RM2,000 worth of S-Coin back to redeem on thousands of rewards.

4. 300 Products Will Be Eligible — From Daily Must-Haves to Major Home Upgrades

Starting 2026, Untung Gila will cover more than 300 SKUs, giving shoppers one of the widest cashback selections yet. The lineup spans kitchenware, drinkware, small appliances, PC accessories and major electronics from brands like Samsung, Sony, LG, Sharp, Tefal, Philips, Montigo, Joyoung, HP, and Asus.

Bigger home upgrades like air-conditioners, refrigerators and washing machines are also included. Whether you’re refreshing your home or replacing an old appliance, you’ll earn serious value back.

5. It’s All Part of Senheng’s Bigger Vision to Reward Shoppers for the Long Run

“Reaching our 36^th year is a reminder that we must keep moving,” said KH Lim, Managing Director of Senheng. “The strong momentum of S-Coin shows that Malaysians value flexibility and choice when it comes to rewards. With Untung Gila offering up to 100% cashback in S-Coin across more than 300 items, we’re giving customers even more reasons to earn, redeem and stay engaged.”

Ready to Start Earning S-Coin?

Walk into any Senheng or senQ outlet or download the Senheng App to sign up as a PlusOne member. More details at www.senheng.com.my.