The Launching of the New HUAWEI Pura 80 Series!

HUAWEI has officially launched the HUAWEI Pura 80 Series in Malaysia following its global debut in Dubai. This new flagship lineup — comprising the Pura 80 Pro and Pura 80 Ultra — marks a bold step forward in smartphone imaging and high-fashion design. It combines cutting-edge photography, AI-powered innovation, and refined aesthetics, reflecting HUAWEI’s reimagined design philosophy and continued leadership in mobile imaging.

The series features the striking Dazzling Forward Symbol as a symbol of elegance and innovation. The Pura 80 Ultra is offered in Prestige Gold and Golden Black with radiant sunburst patterns, while the Pura 80 Pro comes in Glazed Red, White, and Black — each finished with a silky, luxurious sheen. Designed for users who value both style and performance, the Pura 80 Series sets a new standard for flagship smartphones.

The HUAWEI Pura 80 Series puts mobile photography at the forefront, with the Pura 80 Ultra pioneering a new Switchable Dual Telephoto Camera — the first of its kind in the industry. This innovative system integrates a 3.7x medium and 9.4x super telephoto lens into a single structure, both sharing a large 1/1.28-inch sensor. The result is true dual optical zoom with excellent light intake, enabling users to capture sharp portraits and detailed close-ups from any distance, even in low light.

Also setting new standards is the Pura 80 Ultra’s 50MP 1-inch Ultra Lighting HDR Camera, which boasts a dynamic range of 16EV — nearly on par with professional cinema cameras. Its variable aperture (F1.6–F4.0) offers precise control over lighting and depth, while Huawei’s Triple Light Enhancement Technology ensures cinematic video quality. From backlit portraits to vibrant, high-contrast scenes, the Pura 80 Ultra delivers exceptional clarity, detail, and creative control in every shot.

The HUAWEI Pura 80 Pro is built to excel in all lighting conditions, featuring a 1-inch Ultra Lighting Camera that captures everything from soft city lights to natural skin tones in dim environments. Its Ultra Chroma Camera enhances colour accuracy at the pixel level, even under complex lighting.

For versatile photography, it includes an Ultra Lighting Macro Telephoto Camera with a large F2.1 aperture that captures 40% more light than standard lenses. This enables sharp, bright images across a zoom range from 4x optical to 100x digital, while its 5cm close-focus distance allows for stunning macro shots with intricate detail.

Beyond photography, the Pura 80 Series delivers intelligent performance. The AI Smart Controls Button offers quick access to functions like the camera or flashlight with fingerprint security, while AI Noise Cancellation ensures clear calls in any setting. The vivid HUAWEI X-True Display™ supports up to 120Hz adaptive refresh rate and 3000 nits peak brightness for sharp visibility, even under sunlight.

Battery life is powered by a 5170mAh battery with 100W wired and 80W wireless SuperCharge, ensuring long-lasting use. Durability is enhanced with 2nd-Gen Kunlun Glass — the Pura 80 Ultra version offers 16x more scratch resistance and 25x better drop protection, while the Pura 80 Pro version is 20x tougher than regular glass.

The series runs smoothly with AppGallery support and is part of the HUAWEI Pura 80 Series 2025 Sales Start Campaign, running from 2 August to 31 December 2025. Customers can claim exclusive rewards worth up to RM2,978* with purchases made during this period, while stocks last.

Malaysians can experience this new frontier of design and photography as the HUAWEI Pura 80 Series is now available for pre-order through the HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop with prices starting from RM4,599, and receive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one year of HUAWEI Care+.

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