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Samsung Launches Merdeka Campaign - "Malaysia Di Hatiku"

Samsung has partnered up with Universal Music Malaysia to launch a Merdeka and Malaysia Day campaign - "Malaysia Di Hatiku" - featuring the release of the "Malaysia Di Hatiku" song and calls on Malaysians to share their wishes for the country. The campaign sees the release of the new song's music video and a TikTok campaign.

The song features local musical talents including hip-hop artist Yonnyboii, Tabby from girl group Dolla, and rappers Kmy Kmo and Luca Sickta. The song sings about Malaysians' love for the country through thick and thin. It is now available on all digital streaming platforms.

From 20 August to 2 September, all Malaysians are encouraged to express their love for the country through the #MalaysiaDiHatiku hashtag challenge on TikTok. Participants can choose to sing a duet with Yonnyboii or Tabby or battle rap with Kmy Kmo and Luca Sickta, and caption their videos with words of encouragement to other fellow Malaysians along with the hashtag. Three winners will be selected on 16 September to win the Samsung Galaxy A32 smartphone each.


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