Samsung Launches All-New Sound Tower at IFA 2025!

Samsung Electronics has unveiled the new Sound Tower ST50F and ST40F, portable speakers designed for large gatherings with immersive audio and dynamic lighting effects. Combining advanced acoustics with a modern design, the models deliver powerful entertainment indoors and outdoors. Hun Lee, EVP of Samsung’s Visual Display Business, highlighted that the Sound Tower reflects Samsung’s commitment to innovative audio solutions that match the diverse lifestyles of today’s consumers.

Powerful Party Sound 

The new Samsung Sound Tower delivers up to 240W of powerful, room-filling audio with deep bass and crisp treble, thanks to its redesigned acoustic structure and Waveguide-enhanced dual dome tweeters. Listeners can personalize their experience with adjustable bass modes (Deep, Punchy, Gentle) and four sound presets (Standard, Wide, Stadium, Outdoor) suited for any setting.

Built for both indoor and outdoor use, it offers up to 18 hours of playtime, a replaceable battery, and IPX4 water resistance for worry-free durability. For bigger sound, users can link multiple units via Auracast™ Group Play or pair two towers with True Wireless Stereo for immersive left-right channel audio.

Vibrant Party Lights + For Every Mood

The Sound Tower’s Party Lights + system transforms any gathering into an immersive audiovisual experience. With five mood presets and six dynamic lighting patterns, users can set the perfect vibe using the Samsung Sound Tower App. The system reacts in real time, analyzing music beats and frequencies to activate dozens of LEDs in sync with the rhythm. Customizable mood options include a wide range of effects, movements and colors, including Wave, Trail, Spark, Breeze, Flow and Flare — making it easy to create atmospheres that range from “Festival” to “Chill.”

Upgraded LED lighting extends across five key areas of the speaker to deliver a 360° effect: 

• Track light: an iconic LED racetrack-style light that surrounds the two woofer units to display vivid patterns.

• Ring light: LED lights highlight powerful colors around the two tweeter units.

• Line lights: four perimeter line lights that frame the body of the speaker for a moody effect.

• Crystal lights: centered at the base and the foot of the speaker to produce an energizing atmosphere.

• Handle light: doubles as a functional detail, illuminating the control panel and providing support for a tablet or smartphone for easy interaction and control of music and settings

For added entertainment, built-in DJ Booth and Karaoke modes — as well as a guitar input — turn any space into a live stage, combining powerful sound and lighting for a true party-ready experience.

Portable and Built to Last

Designed for versatility, the Sound Tower’s bold, geometric form, integrated lighting and transport-ready build make it as visually striking as it is functional. It redefines portable party audio with a balance of power, design and convenience. The new models also feature Samsung’s Grip & Roll design, with a bottom grip slot and integrated handle on the ST40F model, and the addition of wheels and a telescopic handle on the ST50F model for effortless mobility. Each model has been designed to deliver an elevated audio experience that matches a variety of needs:

• Sound Tower ST50F: 240W output, up to 18 hours of battery life, 6.5” dual woofers, 25mm dual dome tweeters, telescopic handle + wheels, IPX4 water resistance. 

• Sound Tower ST40F: 160W output, up to 12 hours of battery life, 5.25” dual woofers, 20mm dual dome tweeters, integrated handle, IPX4 water resistance.

The new Samsung Sound Tower will be available in Malaysia, October onwards. For more information, visit: https://www.samsung.com/my/