Samsung Display Announces New Low Power OLED Display
Samsung Display has produced a new smartphone OLED display that provides up to 16 percent of reduction in power consumption. The display will debut in Samsung’s Galaxy S21 Ultra smartphones.
In a press release, Samsung said that it had developed the new display following the commercialisation of a “just-developed organic material” with a “dramatically” improved luminous efficiency from the company’s previous smartphone OLED panels. This organic material allows electrons to have faster and easier flow across a display’s organic layers, allowing for brighter light to be generated while having lower power consumption.
Jeeho Baek, Samsung Display’s Executive Vice President and Head of the Mobile Display Sales, Marketing & Product Planning Office, said, “The constant progression of display technologies has increased demand for lower power consumption to enable features such as larger screens, faster display driving, and greater resolution. Building upon our industry-leading expertise in material technology, which has been increasing for a long time, Samsung Display is directly engaging with many of its customers to improve performance of their newest products.”
The development of the new OLED display is part of Samsung’s attempt to “secure ‘super-gap’ competitiveness”, which has seen the company focusing technological resources on making organic display materials with greater efficiency. The “super-gap” strategy was announced in 2019, with Business Korea quoting Samsung vice chairman Kim Ki-nam as saying, “As we became a world-class IT company 10 years ago by overcoming the global economic crisis, let’s create momentum for growing into a 100 years old global enterprise that runs circles around its competitors.”
Samsung says that is has been in close collaboration with global material companies to achieve that “super-gap” competitiveness, and that it currently has 5,000 patents worldwide regarding organic material use for displays.