Riot Games Southeast Asia has announced global sports marketing agency SPORTFIVE as its exclusive commercial representative for localised feeds of its international esports events across the region.
Both companies will explore opportunities for Riot's titles - League of Legends, League of Legends: Wild Rift, and VALORANT - within Southeast Asia through unique marketing campaigns, social media activations, and branding exposure on various localised broadcast channels.
Top tier international events such as the seasonal League of Legends Pacific Championship Series where teams from Southeast Asia, Taiwan, Hong Kong, and Macau compete for spots at the League of Legends Worlds. The partnership with SPORTFIVE will provide opportunities for brands to engage with fans through titles that will feature localised broadcast feeds.
"We are delighted to partner with SPORTFIVE for exclusive esports commercial representation across Southeast Asia. SPORTFIVE’s network and expertise in the esports space, regionally as well as globally, set the stage for a great partnership as Riot aims to bring global content to hyperlocal platforms and activations," said Justin Hulog, General Manager of Riot Games Southeast Asia. "Southeast Asia is a burgeoning market for Riot, and with massive viewership numbers from our fans in the region, connecting with like-minded partners helps to grow the popularity of our games and player base further."
"We are thrilled to embark on this collaboration with Riot Games to find innovative solutions and brand partnership opportunities on their behalf. With more non-endemic brands finding value within the esports sphere, the possibilities to be creative is endless and we cannot wait to introduce that journey to brands," said Anthea Chee, Senior Vice-President, Corporate
Partnerships - Southeast Asia at SPORTFIVE.