Hisense Unveils “Innovating a Brighter Life” with Full-Scenario Smart Home Experiences at CES 2026!

At CES 2026, Hisense showcased its latest display, smart home, and AI innovations under the theme “Innovating a Brighter Life,” highlighting its human-centric approach to technology. The brand also reinforced its strong global momentum, operating in over 160 countries and leading worldwide in 100-inch+ TVs and Laser TVs, while earning top rankings for global brand growth and trust.

Hisense’s innovation leadership was reinforced at CES 2025 with over 50 international awards for its display and home appliance technologies. Building on this success, the brand unveiled the Hisense Elite Collection for the FIFA World Cup 2026™, marking its third consecutive tournament sponsorship and highlighting its growing global presence, a move further endorsed by a visit from the FIFA President during CES 2026.

RGB MiniLED evo and Display Innovations

Hisense unveiled RGB MiniLED evo, a major system-level advancement in MiniLED technology that delivers more authentic colours, improved viewing comfort, and greater energy efficiency, forming the foundation of its flagship 116UXS RGB MiniLED TV. The brand also debuted the Laser Projector XR10, offering up to 300-inch immersive viewing with professional-grade brightness, further expanding Hisense’s large-screen display lineup from premium TVs to true home cinema experiences.

Smart Home and AI-Powered Experiences

At CES, Hisense showcased a full-scenario smart home ecosystem, highlighting TVs, kitchen, air, and laundry solutions designed for seamless everyday living. Key innovations included the PUREFLAT SMART SERIES fridge with smart display and ConnectLife Hub, the Air Master AC with HI-NANO technology, and the X-zone Master modular washer-dryer. Humanoid robots like Harley, R1 (A2), and Beta demonstrated robotics in daily life, while the updated VIDAA OS, integrated with Microsoft Copilot AI and Xbox cloud gaming, brings smarter entertainment and gaming experiences directly to Hisense TVs.

Awards and Recognition

Hisense’s presence at CES 2026 was further recognized with four CES Innovation Awards, including Best of Innovation for 163 MX and X-zone Master, highlighting the brand’s leadership across display and home appliance categories.

Through “Innovating a Brighter Life,” Hisense continues to demonstrate how human-centered innovation transforms advanced technology into more comfortable, connected, and meaningful home experiences, from large-screen entertainment to AI-powered smart living.