Ahead of the debut of its next-gen flagship chip at the Snapdragon Tech Summit on 30 November, Qualcomm has announced some changes in the branding of the Snapdragon chips, including the three-digit numbering system the company has been using for years.
The changes include:
The separation of the Qualcomm and Snapdragon brands. Moving forward, Snapdragon will be a standalone product brand with specific ties to the Qualcomm brand where appropriate.
New representative colours, including Midnight, Gunmetal, Nickel, Snapdragon Red, and Gold.
The "fireball" icon will appear in new visual assets and other creative executions.
A new simplified and consistent naming structure for the chips, transitioning to a single-digit series and generation number. The new naming system will start with the latest flagship Snapdragon 8-series chipset.
The gold colour will be used to represent only premium-tier products across the company's portfolio.
All future Snapdragon connected platforms will include 5G so there's no need to call it out specifically on certain chips.
Redesigned badges with a cleaner, modern, straightforward look, and feel.
All automotive portfolio is now Snapdragon branded at the platform and experience layer level such as Snapdragon Ride Platform and Snapdragon Digital Chassis.
While Qualcomm didn't reveal the new chip branding scheme, we're expecting the announcement at the Summit next week.