The cybercafe experience is finally getting the glow-up it deserves. The Orange Esports Cafe chain has partnered up with LiHO TEA to establish Malaysia's first esports and lifestyle cafe.
“In order to stay ahead in the esports industry, we need to be innovative and constantly be in the lookout for new opportunities that allow us to pivot. The vision is to unite brands with esports through strategic partnerships and collaborations. This creative partnership with LiHO TEA is a stepping stone for us and will serve as aspirations for the group’s future business growth.”
- Adrian Gaffor, Group Chief Executive Officer of Esports Business Network
Located in SS2, the pioneer outlet will be offering a number of promotions and activities to celebrate its grand opening. One of the prizes up for grabs is a Sony PlayStation 5; all fans have to do is purchase any LiHO TEA beverage and take a photo at Orange Esports Cafe SS2, and upload it to Facebook or Instagram with the hashtag #ORANGExLIHOMY for a chance to win.
If you're a drink junkie, you might want to participate in the Orange Esports x LiHO TEA CS:GO Community Event which will be held on 22 May 2021, where participants will compete for the sweet, sweet prize of 100 cups of LiHO TEA beverages.
Other opening promotions include buy-1-free-1 drink deals, as well as Gaming Combos where patrons can purchase LiHO drinks bundled with a set amount of internet hours.
In any case, the fusion of a household esports cafe brand with one of Singapore's leading bubble tea brands is certainly welcome to those who enjoy sipping on drinks while losing MMR - just don't spill your drink on the keyboard!