After a year since it rolled out the Stories feature on its platform, LinkedIn is shutting down the feature by the end of this month. Apparently, LinkedIn learns that users don't want ephemeral posts.
"In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting," Liz Lizi, senior director of product wrote. "Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise."
Last year, LinkedIn introduced Stories as a way to create a "reimagined video experience across LinkedIn that’s even richer and more conversational". While many social media platforms like Facebook, Instagram, Snapchat, and YouTube, the Stories feature doesn't seem to be a hit on certain platforms such as LinkedIn and Twitter that recently shut down Fleets after less than nine months.