You know you've truly made it when your face is on an ice cream cone. South Korean sweets giant Lotte Confectionary has unveiled their newest ice cream product - the Worldcone - featuring renowned League of Legends superstar Lee "Faker" Sang-hyeok on the wrapper.
The Worldcone features three flavours - vanilla, chocolate, and a slightly less conventional apple flavour.
Faker was selected to be the face of Lotte's Worldcones to appeal to the younger generation, according to TalkEsport. The esports legend is recognised globally for his remarkable achievements in League of Legends, including bagging three Worlds (world championship) titles, surpassing 2,000 kills in the LCK, and transitioning form a player to part-owner of his organisation, T1 Entertainment & Sports.
Of course, the T1 League of Legends team received a box of Worldcones, which were then devoured on live broadcast.