Infinix and Pininfarina Announce Strategic Design Partnership to Elevate the Future of Premium Smartphones!

At Business of Design Week 2025, Infinix unveiled a strategic partnership with the legendary Italian design house Pininfarina, known for its iconic automobiles and luxury products. This collaboration will launch a new flagship design series, with the Infinix NOTE 60 Ultra as the first smartphone from this alliance.

Since 1930, Pininfarina has been synonymous with Italian design and innovation, from the Ferrari Testarossa to the Alfa Romeo Spider. Now, its elegance and performance ethos will be reflected in the upcoming Infinix NOTE 60 Ultra “design by Pininfarina”, a milestone for both the studio and the smartphone industry. Backed by Infinix’s strong global momentum, which was highlighted by record shipment growth in Southeast Asia. This collaboration combines iconic design with cutting-edge technology to set a new standard for premium, design-driven smartphones.

Tony Zhao, CEO of Infinix, highlighted that the partnership with Pininfarina is a key step in Infinix’s push toward premium products, starting with the NOTE 60 Series, and reinforces their focus on high-end design for future flagships. Fabio Calorio, Senior VP of Brand at Pininfarina, added that the collaboration allows the Italian design house to bring its legacy of beauty and performance into technology, creating a lasting and emotionally engaging user experience that aligns with Infinix’s innovation vision.

As Infinix and Pininfarina are gearing up to usher in a new era of premium mobile design, full details on the device’s design philosophy, features, and availability will be announced in the coming days. 

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