HONOR Leads the Way as the First Smartphone Brand to Host Consumer Appreciation Awards!

HONOR is turning the spotlight on the Malaysians behind its success by hosting a consumer appreciation awards on 4 February 2026, celebrating five years of leadership in smartphones and tablets.

Coinciding with its fifth anniversary, this marks the first time a smartphone brand has held an awards ceremony solely to honor its consumers’ trust and support, recognizing their role in HONOR’s rise to the top.

‘You talked, we listened’ - HONOR’s secret sauce in climbing to the top within 5 years

HONOR’s journey as an independent brand since 2020, competing in a market dominated by established smartphone brands, has not been easy. However, its success in climbing to the top market share lies in adopting a consumer-centric approach - putting consumers first. While other brands focused on adding more specifications to their devices, HONOR focused on the lifestyles of Malaysians who demanded ultra-durable smartphones, premium devices at accessible prices, and consumer trust. 

Heeding consumer concerns about screen repairs, HONOR continuously improves its ‘indestructible’ X series to be even more resilient and durable, with the new HONOR X9d 5G, designed to be ultra-durable against scratches and drops, and with upgraded water resistance. Meanwhile, the demand for premium devices at an accessible price is why HONOR designs its devices with flagship specs, such as advanced AI photography.  

HONOR continues to build consumer trust by not only producing quality devices but also expanding to over 100 HONOR Experience Stores and 25 official service centres nationwide, ensuring consumers have easy access to their device needs, from hands-on product try-outs to reliable after-sales care.

Honouring outstanding consumers’ contribution to HONOR’s growth 

This unwavering dedication by consumers, who have contributed to HONOR’s remarkable growth, is the inspiration behind the brand’s appreciation awards. The ceremony will feature eight distinct award categories honouring HONOR consumers for their dedication to the brand since its early days in Malaysia, as well as for their exceptional support in helping shape the HONOR experience and contributions to the community. The prestigious ‘HONOR of Malaysia’ award will be presented to three exceptional Malaysians who have demonstrated extraordinary selflessness and sacrificed their own comfort to provide a lifeline to those in need. Below are the eight award categories:

• Super Supporter Award

• Tough Love Award

• Tech Consultant King

• Future Star Award

• Beta Excellence Award

• Next Talent Award

• Photographer of the Year

• HONOR of Malaysia Award

Save the date! Watch the appreciation award ceremony livestream on 4 February

Mark your calendars now and tune in to watch HONOR’s very first appreciation award to its Malaysian consumers livestream on HONOR Malaysia’s official Facebook page and YouTube channel on 4 February 2026, starting from 7.00 PM.

For more information and updates, follow HONOR Malaysia's official Facebook page.