HONOR Achieves First No. 1 Market Share in Both Smartphones and Tablets in Malaysia!

HONOR has reached a major milestone by claiming the No. 1 spot in Malaysia’s overall smartphone market share for the first time in Q4 2025. The brand also ranked No. 1 by value in the Android segment, driven by strong demand for its mid-to-premium devices, including its popular foldables and the HONOR Magic8 Pro, which sold out during pre-orders.

Beyond smartphones, HONOR also led the tablet market by share in the same quarter, highlighting its growing strength across multiple device categories.

HONOR is the new National Choice smartphone for Malaysians

HONOR’s rise to the top of Malaysia’s smartphone market reflects strong consumer trust built on reliable products and meaningful local initiatives. The brand reinforced its local presence through collaborations such as appreciation efforts with the Malaysian Fire and Rescue Department, while showcasing the durability of the HONOR X9d 5G to meet real-world demands.

HONOR also strengthened its ecosystem by becoming the first smartphone brand to pre-install MyDigital ID, supporting secure digital access and national digitalisation. Combined with wide online and offline availability, these efforts drove HONOR’s leadership in unit shipments and positioned the brand as an essential part of everyday life for Malaysians.

Magic Series premium dominance: Propelling HONOR to No.1 by value

HONOR’s rise to the top was a direct result of its dominance in the mid to premium segment, particularly the Magic Series. The HONOR Magic V5 redefined expectations in the foldable category with its ultra-slim design, achieved without compromising hardware durability or software performance. By maintaining its predecessor’s price point while introducing a larger battery, enhanced AI-powered multitasking, and a more durable frame, the HONOR Magic V5 delivers unmatched value for professionals seeking innovation and practicality.

Meanwhile, the HONOR Magic8 Pro offers a powerful five-point advantage, combining advanced camera, long-lasting battery life, stable network performance, superior display quality, and lower maintenance costs. This reliability, demonstrated by the device’s selection as the Selected Photography Equipment For Visit Malaysia 2026, makes it more than just a smartphone; it is a photography tool that empowers users to capture Malaysia’s heritage with professional-grade clarity in any environment.

Looking ahead, HONOR continues to explore next-generation smartphone formats, such as the Robot Phone set to be showcased in the upcoming Mobile World Congress (MWC) 2026. This underscores HONOR’s commitment to innovation as it continues to shape the future of mobile technology.

Dominating 30% tablet market share, powered by seamless All-scenario Ecosystem

HONOR’s success extends beyond the smartphone segment, with the brand also achieving the No.1 position in tablets, holding a 30% market share in Q4 2025. This achievement was powered by its All-Scenario ecosystem, which enables seamless interconnectivity across HONOR devices, allowing users to transition effortlessly between work, study, and entertainment. Through HONOR Connect, users can transfer files seamlessly between HONOR’s tablets and smartphones, as well as with iPad and iPhone. HONOR further distinguishes itself by offering all-in-one value; unlike competitors who sell accessories separately, every HONOR tablet now includes a smart keyboard and pencil. 

HONOR is also performing impressively in the laptop market, with its MagicBook series ranking among the top three in Malaysia’s premium laptop segment, proving that the brand’s high-end strategy is winning over professional users. Among standout contributors to this growth is the HONOR MagicBook Art 14, its 1cm ultra-slim profile and innovative detachable magnetic camera enhances user privacy, while reinforcing consumer confidence in HONOR as a leader in both sophisticated design and functional innovation.

HONOR’s market leadership is the result of industry leading innovation in AI, hardware and seamless device ecosystem. With a strong multichannel presence and ongoing strategic local partnerships, HONOR continues to set the benchmark for premium technology in Malaysia. The brand’s achievements in 2025 solidify a powerful foundation for its growth in high-end smartphones, laptops and multi-device ecosystems.

For more information, visit HONOR Malaysia’s official website at www.honor.com/my/.