Heineken® has recently launched their "When You Drive, Never Drink" (WYDND) campaign platform, which is used to showcase their disagreement of drinking before driving. Heineken® emphasises that the best drivers would never drink unless its the Heineken® 0.0. This message came about after the brand film featuring Max Verstappen, who is a brand ambassador of the WYDND campaign.
In addition to this, Heineken® Malaysia introduces Player 0.0, a mobile and sim racing competition that plays a key role on the WYDND platform. Player 0.0 is the result of Heineken®’s commitment in being able to offer unique and memorable experiences while also conveying the crucial message that "The Best Driver is the one who is not drinking."
Heineken® has always looked at enjoyment from a new perspective, advocating for a safe and responsible way to enjoy fun. With Heineken® 0.0, it will allow drivers to be able to enjoy the delicious taste of Heineken® beer while also advocating responsible drinking behaviour.
Willemijn Sneep, the Marketing Director of Heineken Malaysia Berhad, said that the release of Player 0.0, a new initiative aimed at promoting responsible drinking and safe driving. This program uses digital platforms and interactive gaming to reach millennials and tech-savvy audiences. This is done by integrating their message into mobile and sim racing competitions, Heineken® aims to connect with people in a way that aligns with their daily lives and highlights the importance of safe driving.
Heineken® has recently launched an exciting Player 0.0 competition to find Malaysia’s first Player 0.0. Participants will be able to compete both online and in-person, showcasing their safe driving skills in order to get high scores. The Malaysian Player 0.0 Champion will have the opportunity to compete against other international Player 0.0s in a simulated race and meet three-time Formula 1 World Champion Max Verstappen, while the second and third place winners will also receive tickets to the Formula 1 Singapore Grand Prix!
Join Player 0.0 through this link or visit participating outlets, and start showcasing your safe driving skills today! For more information log on to the campaign website.
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