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Google Play Store Bans Sugar Daddy Apps Effective from 1 September 2021

Google has recently updated its Play Store policies, one of which includes the Inappropriate Content policy. The policy strictly prohibits any apps containing and promoting sexual content or profanity. The new policy will be effective from 1 September 2021 onwards.


Among some of the examples of common violations of the policy listed by Google is “apps that promote sex-related entertainment, escort services, or other services that may be interpreted as providing sexual acts in exchange for compensation”. That said, sugar dating apps will be banned from the Play Store when the new policy becomes effective.

Google also listed other inappropriate content including hate speech, violence, bullying and harassment, marijuana, tobacco, and alcohol. While Google did not mention the reason for the banning, the company wants the Play Store to remain a safe platform for its users. However, it’s worth noting that dating apps like Tinder will not be affected by the policy.



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