Free Fire is kicking off the Booyah Day campaign with the release of a short film featuring local TikToker Sofyank96 with exciting visual effects. The film follows the TikToker transporting into the world of Free Fire, accompanied by a friend. The film is set to premiere at 8.30pm today on Free Frie Malaysia's official Facebook page and YouTube channel.
On 20 November at 12pm, Free Fire Malaysia will recast a virtual party seeing top DJs Alok, DVLM, and KSHMR playing their hottest hits on the game's YouTube channel.
Booyah Day also sees the arrival of Free Fire's latest character, Leon, a family-oriented college student and basketball player who always prioritises his family. Despite having a mechatronic leg since his childhood, Leon wasn't set back but trained with his machine leg instead. His drive to challenge the impossible becomes a huge inspiration for all as Free Fire celebrates Booyah Day.
Alongside Leon, there will also be in-game missions, peak day login rewards, and web events during the campaign period. Themed collection items include the Alpha Flameborn costume, Masked Warlord costume, Mystic Evil costume, Evo Gun, as well as Gloo Wall and Backpack.
Following Booyah Day, Battle In Style will take over the game starting from 21 November with a themed interface and reskin along with rewards and events. Players can also unlock the "Battle In Style Anthem" performance by Free Fire's virtual band, T.R.A.P. on 27 November.