Atari Announces Plans for “Premium Games” on Consoles and PC
Atari has announced plans to work on “premium games” for both consoles and PC.
In a statement, Atari said that it “intends to leverage its catalog of 200 proprietary games to build a strong pipeline of premium games on all platforms.” The first of these titles are in development, and Atari plans to have its first releases in the financial year 2021/22.
“This offering will progressively strengthen the content offered on the Atari VCS, whose commercial rollout is ramping up,” said Atari.
Atari also noted that “While the competitive and marketing environment is weighing on the free-to-play business model”, it will discontinue or sell off five free-to-play titles, including RCT Stories, Crystal Castles, Castles & Catapults, Ninja Golf, and Atari Combat: Tank Fury. It said that “Successful games with a loyal user base” won’t be affected.
Due to the new shift in focus, Atari will exit direct operations of its Atari Casino in Africa and also water down its TV production plans to “focus on licensing agreements”.
The change in focus was decided on July 1 by Atari’s Board of Directors, and it is expected to result in an impairment of around EUR 5 million (~RM24,613,433). CEO Wade J. Rosen said, “Our intent with any gaming experience is to provide accessible and joyful moments of meaningful play. That’s the core of Atari and what binds our history with our future. To that end, we feel that premium gaming is better representative of this type of gaming experience and the Atari DNA.’’
Rosen added that Atari will still grow and expand its successful free-to-play games on the market. “This reorientation will give Atari a unique opportunity to be the bridge between the past and the future of video games, and I look forward to driving these changes.”
Back in April 6, Atari announced that it would create the Atari Gaming and Atari Blockchain divisions. Rosen was announced as Atari’s CEO on that same date.