Your Privacy, Secured: Inside the Tech Powering Safe, Personalised Galaxy AI Experiences!

AI has limitless potential, but truly personalized experiences rely on meaningful user input. By understanding your preferences and routines, AI can make your mobile device feel like a natural part of your daily life.

With intuitive, context-aware Galaxy AI features, your smartphone becomes more than just a tool—it becomes a smart companion that anticipates your needs and enhances productivity, creativity, and connectivity.

To provide this level of personalization, your device needs access to certain data. That’s why ongoing innovation in data protection is a top priority—ensuring your personal information stays secure while enabling smarter, more tailored experiences.

Personalisation Made Possible with the Personal Data Engine

Samsung Electronics’ Personal Data Engine (PDE) plays a crucial role in delivering safe, highly personalized AI experiences. Debuting with the Galaxy S25 series, the PDE works in the background, learning from your habits and preferences to create a unique and tailored user experience.

Whether it's Now Brief offering curated daily updates or finding the perfect photo using natural language, Galaxy AI ensures every interaction feels smooth and intuitive. Best of all, because the PDE processes your data securely on-device, you get the full benefits of personalized AI without sacrificing your privacy.

Powerful Advancements with Knox Enhanced Encrypted Protection

To enhance the security of Galaxy AI features, Samsung introduced Knox Enhanced Encrypted Protection (KEEP) — a powerful on-device security layer that safeguards your most sensitive data without affecting your user experience. Initially built for the Personal Data Engine (PDE), KEEP now also protects key Galaxy AI features like Smart Suggestions, Now Brief, and Samsung Moments, all while operating quietly in the background.

Think of your phone as a house: each app is a room under one roof, while Secure Folder is like a separate guesthouse — perfect for isolating highly private content. KEEP offers a middle ground — like a secure private suite within the house. It provides each app with a protected space that’s deeply integrated into your phone, ensuring real-time data handling stays private and seamless.

As AI becomes more personal and integrated into everyday life, KEEP ensures your data remains safe by default. Working alongside tools like Secure Folder, it supports Samsung’s layered approach to privacy, delivering the right level of protection for different needs.

With innovations like the PDE and KEEP, Galaxy AI is redefining mobile intelligence — offering smarter, more personalised experiences while keeping your data secure and on your device, exactly where it belongs.