Xiaomi Malaysia has announced a collaboration with Netflix, with a special Mi 10T series deal and a campaign related to the streaming platform’s animated film Over the Moon.
As part of the collaboration, every Mi 10T Pro or Mi 10T you buy from now until December 31 will net you a free six-month Netflix Mobile Plan subscription. In addition, there will be a “Journey to the Moon” social media campaign involving tasks like a photography contest to unlock milestones that result in special deals and giveaways for “fan-favourite” smartphones and “ecosystem products”. The social media campaign will last until December 11.
General Manager of Xiaomi, Malaysia and Singapore Nicolas Shi said in a prepared statement, “We believe that our collaboration with Netflix is a great match. Xiaomi is currently the third-largest smartphone brand globally, and with the current trend of mobile usage, we look forward to igniting more beneficial cross-brand collaborations to grow, progress and innovate, as well as providing our consumers with even more value.”
Xiaomi’s Mi 10T series debuted in Malaysia in early October, with the Mi 10T Pro and Mi 10T being priced at RM1,999 and RM1,699 respectively. Over the Moon was released on Netflix in late October.
