Toshiba Launched New Ultra HD 4K TV Models in Malaysia: Z770 and M550
- Olivia
- Aug 19, 2021
- 2 min read
Toshiba launched its two new models of the Ultra HD 4K TV - the flagship model Z770 and premium model M550 - in Malaysia today.
Flagship Ultra HD 4K TV Z770

The flagship model offers an "intelligent" professional theatre-level picture quality with the combination of AI-powered REGZA Engine 4K Pro, a newly developed 4K picture engine, and Quantum Dot Colour display. The core engine feature Ai Ultra Essential PQ Technology enables the smart TV to recognise scenarios in every frame for precise picture optimisation using its AI Picture Optimiser.
It comes with full-array local dimming to improve the overall contrast, along with ultimate peak brightness and a 120 Hz refresh rate for smooth picture motion. It also packs the IMAX Enhanced feature which combines 4K HDR and DTS audio technologies for a superior theatre experience. It also has Dolby Vision IQ that optimise the picture of HDR content.
As for its audio, the smart TV features the REGZA Power Audio Pro+ with a 30 W Quad Passive REGZA bass woofer and dual 25 W clear direct two way speakers.
For gamers, the Z770 is equipped with AMD FreeSync Premium technology with a 120 Hz gaming display. It also has far-field speech and voice recognition ability which allows gamers to control the TV directly with their own voices.
The 65-inch Ultra HD 4K TV Z770 is available at RM6,999.
Premium Ultra HD 4K TV M550

The Ultra HD 4K TV M550 is equipped with the REGZA Engine 4K to provide an immersive vision with heart-shaking sound. It comes with Ultra Essential PQ technology and a wide colour gamut display for a theatre-level experience.
With auto view support, the smart TV can automatically adjust picture settings according to the ambient light environment. It has a super contrast booster and adaptive dimming technology that optimise colour contrast.
For its audio, it features the REGZA Power Audio Pro equipped with a 25 W power bass woofer and dual clear direct speakers. It also supports Dolby Vision and Dolby Atmos to provide a high-quality viewing and audio experience. The smart TV is compatible with Google Voice Search.
The Ultra HD 4K TV M550 is available in three variants: 50", 55", and 65" priced at RM2,999, RM3,999, and RM4,999 respectively.
Additionally, both models include features such as Colour Re-master Pro, a super contrast booster, and a football mode.
Visit Toshiba TV Malaysia's Facebook page for more information.
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