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OnePlus Teases OnePlus 9 Camera Features, Announces Partnership with Hasselblad

OnePlus has provided some teasers regarding the upcoming OnePlus 9 Series’ camera specs, which were revealed as part of an announcement of the company’s three-year partnership with Hasselblad.

It’s not a very detailed reveal – that will have to wait until the OnePlus 9 Series’ global launch event on March 23 10AM ET (11PM GMT+8) – but the company did reveal that the OnePlus 9 Series will come with a custom Sony IMX789 sensor, said to be the “largest and most advanced main camera sensor” to be found yet on a OnePlus device. The phone will also have the Hasselblad Camera for Mobile.

Additionally, the main camera will have 12-bit RAW, improved HDR video recording, and 4K 120FPS and 8K 30FPS support. OnePlus is also debuting its freeform lens with the OnePlus 9 Series.

As for the Hasselblad partnership, among the camera advancements the two companies are working on include Natural Color Calibration with Hasselblad, which seeks to provide “more perceptually accurate and natural-looking” colours, and Hasselblad Pro Mode, which will adopt Hasselblad’s sensor calibration to smartphones.

“Hasselblad Pro Mode has been revamped with a new user interface based on Hasselblad’s image processing software to give users an authentic Hasselblad look and feel,” said OnePlus in a press release. “It also allows for an unprecedented amount of control for professional photographers to fine-tune their photos, with the ability to adjust ISO, focus, exposure times, white balance and more. Users can also use 12-bit RAW format for even richer color and higher dynamic range.”

OnePlus also announced that it will invest over US$150 million (~RM618,450,000) to improve its mobile imaging capabilities over the next three years. The investment will be used to further develop four major research and development labs, including two imaging labs. In addition, the investment will go towards imaging technology like a 140-degree FOV camera and T-lens technology.


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