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Local Hyper Casual Game Developer Mason Games Launches; Creates Asian-Themed Games

Local game developer and publisher, Mason Games has officially launched in the gaming market with two hyper-casual titles, including its latest game: Scoopy - The Ice Cream Adventure, which is now available for download on Google Play Store.

"Our goal is to create a sense of belonging and local representation by incorporating Asian elements into our games that are unique to the region. Many online games that have an Asian element, tend to have a version or perception of Asia that people who live here may not fully identify with. At the core of everything we do, is to create a fun experience that everyone can feel a part of and enjoy," said CEO and co-founder, Daryl Lau.

Due to the pandemic, the market has seen a sharp increase in gaming, especially for hyper-casual games, which are easy to play, have a simpler user interface, and are free to play for those who play to spend time during the lockdown.

While the gaming market can be challenging, Daryl believes the company will be able to get a good grasp of gamers' mindset with decades of experience in the gaming retail and distribution industry, and who himself is an 11-year gaming veteran.

Mason Games plans to launch 50 hyper-casual games by the end of 2022 and will continue to incorporate Asian themes within the games. It also aims to expand and build the brand across Southeast Asia.

The team has previously released Math Cat Boxing - Math Puzzles for Everyone on Google Play Store.


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