LAUNCH OF HUAWEI PURA 80 SERIES!

HUAWEI has officially unveiled its highly anticipated flagship, the Pura 80 Series, at a global launch in Dubai—showcasing cutting-edge imaging technology and bold new design. The series is set to arrive in Malaysia soon, highlighting HUAWEI’s ongoing commitment to delivering world-class innovation to local consumers.

Iconic Design Brilliance

The HUAWEI Pura 80 Ultra and Glazed Red Pura 80 Pro debut a striking Dazzling Forward Symbol design, inspired by sunray motifs from luxury jewellery and watches. Featuring a radiant sunburst pattern and a golden ring around the Ultra’s lens, the design embodies HUAWEI’s spirit of innovation while serving as a bold visual statement.

Photographic Excellence Redefined

The HUAWEI Pura 80 Ultra debuts the world’s first Switchable Dual Telephoto Camera, offering 3.7x and 9.4x zoom with a large sensor for sharp, cinematic close-ups and enhanced depth. It uses a mechanical shutter to switch between two optical paths on a shared 1/1.28-inch sensor. Meanwhile, the Pura 80 Pro features a 1-inch Ultra Lighting Camera for superb low-light performance, paired with an Ultra Chroma Camera for vivid, true-to-life colours in night photography.

HUAWEI XMAGE: Vision Beyond Bounds

Equipped with an upgraded XMAGE imaging system, the HUAWEI Pura 80 Series features the industry’s largest telephoto sensor and advanced algorithms for exceptional clarity, even in low light or high zoom. From detailed architecture to sweeping nightscapes, it delivers vivid colours and natural tones. Ideal for stage photography and videography, it captures sharp details from afar, while 4K video ensures lifelike, high-quality footage.

AI-Driven Innovation Unleashed

Beyond its photographic prowess, the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra feature the all-new AI Smart Controls Button, offering instant access to personalised functions such as the camera, torch, or AI lens, all with a single tap. Enhanced with fingerprint recognition for added security, it ensures smooth, seamless, and secure operation. Advanced AI Noise Cancellation further transforms calls, providing two-way noise reduction that isolates the speaker’s voice and minimises background noise for crystal-clear communication in any environment.

Entertainment & Productivity

With AppGallery, the device is seamlessly compatible with the essential apps users need. The curated selection of high-quality apps ensures a smooth and secure experience with every download, all while empowering users to discover their new favorites.

Relentless Power and Performance

The HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra are powered by a robust 5170mAh battery, supported by 100W HUAWEI SuperCharge for ultra-fast wired charging and 80W Wireless HUAWEI SuperCharge for convenient, cable-free power-ups. This dynamic combination of high capacity and rapid charging guarantees reliable performance to keep users connected throughout the day.

Uncompromising Durability

Reinforcing the Pura 80 Ultra’s resilience, the 2nd-Gen Crystal Armour Kunlun Glass provides superior protection, increasing scratch resistance by 16 times and drop resistance by 25%. This advanced shielding ensures exceptional durability, allowing the device to withstand daily wear and tear for consistently worry-free use.

Malaysians won’t have to wait long to experience this new era of mobile imaging and design as the HUAWEI Pura 80 Series will officially launch nationwide on 24 July 2025. Early birds can also place a deposit now at any HUAWEI Experience Stores, the HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop, to receive an exclusive voucher and free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and a one-year worth of  HUAWEI Care+. 

Mark your calendars and get ready to capture every moment with new brilliance. For the latest updates or promotions regarding the launch, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.