HONOR 400 Series Officially Launches, Pre-order Starts Today with Exclusive Gifts

HONOR officially launched the all-new HONOR 400 series, bringing Next-gen AI imaging technology, flagship-level features, and exceptional durability to your fingertips. Starting at just RM1,899 to RM2,699, the HONOR 400 Series offers incredible value that makes cutting-edge technology accessible to everyone. Whether capturing stunning portraits, breathtaking landscapes, or everyday moments, this series is not just a phone; it's your personal photography studio, ready to help you capture the world in a new light.

Enjoy Exclusive Gifts and Limited Time FREE Instax Mini LiPlay With Pre-order Now! 

Pre-order the HONOR 400 Series from now until 29 May 2025, and enjoy exclusive, limited time free gifts. For those who pre-order the HONOR 400 Pro will receive a FREE Instax Mini LiPlay (subject to availability) and 1 Year Extended Warranty worth RM1,097. Customers who place order on the HONOR 400 will receive a FREE HONOR CHOICE Active Noise Cancelling Headphone and 1 Year Extended Warranty worth RM898.  

Upgrade Now and Get the HONOR 400 512GB Version For RM1,899! 

Even more exciting, customers who purchase the HONOR 400 in 256GB configuration will receive a FREE double storage upgrade to 512GB, valued at RM1,899, during this pre-order period. This generous offer ensures customers have ample space for their photos, videos, and apps, giving the freedom to capture and store more of life's moments. 

The HONOR 400 Series pre-order can be placed at various platforms, including the HONOR official website, HONOR Experience Stores nationwide, Shopee, Lazada, and authorised partners including Harvey Norman, Senheng, SenQ and Urban Republic.

HONOR 400 Series Also Available for Pre-order with Maxis

Additionally, the HONOR 400 Series is available for pre-order through Maxis postpaid plans. The HONOR 400 Pro can be pre-ordered for RM30 per month, while the 512GB standard version is available for RM25 per month. For more information about the HONOR 400 Series postpaid plans, visit the Maxis official website.

Powerful and Versatile AI Camera

To provide users with exceptional photography experience, the HONOR 400 Series is equipped with a groundbreaking 200MP Super Sensing Main Camera, 1/1.4-inch large sensor, f/1.9 aperture, and OIS + EIS dual stabilization for exceptional photo clarity, even in low-light conditions. Complementing this is a 12MP Ultra-Wide and Macro Camera to capture expansive scenes. In addition to the exceptional AI photography experience, the HONOR 400 Pro includes a 50MP AI Telephoto Camera with a Sony IMX856 sensor, up to 50X super zoom, and OIS, providing detailed zoom shots.

On the front, both devices are equipped with a 50MP Portrait Selfie Camera that includes a f/2.0 aperture, powered by HONOR’s advanced portrait algorithm for taking professional-grade selfies with stunning detail and lifelike colors.

Combining Next-gen AI Imaging and Flagship Camera Specs  

The photography experience of the HONOR 400 series is powered by the advanced AI HONOR IMAGE ENGINE, introducing cutting-edge AI camera that elevate mobile photography. The AI Super Zoom on the Pro version boasts an AIGC-powered telephoto capability of 15x to 50x, making it perfect for capturing distant sceneries like natural landscapes or urban cityscapes. The standard version on the other hand is the industry-first smartphone to achieve 30x telephoto shooting capability with a main camera.

For studio quality portrait images, the HONOR 400 Series comes with AI Portrait Snap that maintains sharpness and clarity even when capturing motion in the portrait mode under daily daytime street scene. Whereas the Harcourt Portrait 2.0 offers users creative options for capturing striking portraits with refined bokeh and sophisticated light-shadow effects. In addition to the existing three Harcourt Studio distinct styles, this feature also offers six Film Simulation filter. The HONOR 400 Pro comes with an extra feature - AI Enhanced Portrait that delivers ultra-high-definition Portraits while maintaining the true colors of every subject shine through. 

Industry Leading AI Image to Video 

The HONOR 400 Series empower users to preserve life’s most memorable moments with unmatched brilliance, thanks to its advanced AI Editing tools that enhance creativity in daily life including a revolutionary AI Image to Video feature. Developed with Google Cloud, this tool transforms static images into captivating five second short videos. This feature is perfect for sharing on social media and is available for both Android and iOS users, enhancing users photo gallery. 

Other Innovative AI Editing Features

The HD Moving Photo feature preserves the golden three seconds of vibrant live moments, allowing users to effortlessly share or edit cinematic snippets on social platforms. HONOR takes this further with Moving Photo Collage, a first-of-its-kind feature that allows users to combine 2 to 9 moving photos and lets users seamlessly stitch live photos into dynamic storytelling moments. 

In addition, HONOR 400 series also offer AI Editing tools for advance photo editing including AI Eraser 2.0, AI Erase passers-by, AI Remove Reflection and AI Outpainting. To enhance image quality, both devices come with AI Upscale, AI Cutout and AI Face Tune, making the HONOR 400 Series a powerful mobile photography tool.  

Powerful Battery and Enhanced Hardware Performance

The HONOR 400 series is equipped with a robust 6,000mAh Silicon-carbon Battery, providing a longer-lasting user experience especially when on the go. The battery is designed for a low temperature environment around -20°C with low battery level, maintaining its durability and task performance such as making phone calls and video recording in any circumstances. It is built for longevity, maintaining over 80% of its health even after 4 years. The Pro is paired with an 100W HONOR Wired SuperCharge and supports 50W wireless charging. While the standard version supports 80W HONOR Wired SuperCharge.  

Durability is another highlight, with the Pro version featuring an IP68 and IP69 Rated water and dust resistance, ensuring better device protection. The HONOR 400 also boasts an IP65 water and dust resistance that offers comprehensive protection against water and dust ingress. This makes the series an ideal companion for outdoor adventures and challenging environments. 

On performance, the Pro is powered by the advanced Snapdragon 8 Gen 3 Mobile Platform, delivering smoother and more powerful performance, and it is a great helper in the AI era. The standard version runs on the Snapdragon 7 Gen 3 Mobile Platform and CPU Turbo X Game Engine, giving users a new level of gaming experience and higher graphical performance. 

Advanced Display Technology for Optimal Viewing Experience

The HONOR 400 Series offer flagship display features with a 1.5K AMOLED display paired with a 120Hz high refresh rate and 5,000 nits HDR peak brightness for exceptional visibility even in bright sunlight. The display also comes with Eye Comfort Display technology featuring 3840Hz Risk-Free PWM Dimming to minimize screen flicker and reduce eye strain. The Hardware-level Low Blue Light Technology prevents harmful blue light exposure, while Dynamic Dimming adjust brightness to reduce eye fatigue. Circadian Night mode shifts the display to warmer tones in the evening to promote better sleep. While the AI Defocus Display lessens fatigue by adjusting content and projecting images slightly in front of the retina. The Ultra Dark Mode dims the screen to just 1.5nit, offering precise brightness control for a more comfortable nighttime viewing experience. 

Both devices also include a new feature - Motion Sickness Relief that provides significant relief from nausea and discomfort during vehicle motion, reducing dizziness and ensuring a smoother, more enjoyable ride for users. All these innovations provide users with an immersive visual experience. 

Flagship Level Productive AI For Work Smart and Efficiency 

The HONOR 400 Series, powered by MagicOS 9.0, delivers a highly intelligent user experience enhanced by a variety of AI-driven smart features. For work efficiency the series has four powerful AI tools – AI Summary, AI Minutes, AI Format and AI Correction, which help make meeting minutes smarter and easier. The AI Translation tool supports instant translation for up to 14 languages, while AI Live Translation allows real-time translation during phone calls between users speaking different languages. These advanced capabilities ensure seamless multitasking, enhanced productivity, and personalised interactions, making the HONOR 400 series a standout choice for users. 

The HONOR 400 Series also comes with Gemini, an AI assistant from Google. Users can chat with Gemini to get help with learning, planning, writing, and more! They can even go Live with Gemini to brainstorm ideas, simplify complex topics, and rehearse for important moments with real-time responses. Just press and hold the power button to get started.

To safeguard users against potential deepfake scams and ensure online security, the HONOR 400 Series integrate the groundbreaking on-device AI Deepfake Detection technology. 

The HONOR 400 Series also includes Magic Portal 2.0 for quick and direct access to apps. Users can simply circle objects on screen with their knuckle to instantly access the desired and suitable apps and services. The feature also supports a wide range of scenarios, from transportation, navigation, shopping, booking accommodation and productivity to entertainment. Among apps supported by the Magic Portal are Grab, Trip.com, Waze, Google Maps, Google Image, Google Search, TikTok, Facebook, Instagram and Xiao Hong Shu.

Pricing and Availability

The HONOR 400 Series is available in three variants. The HONOR 400 Pro, priced at RM2,699 offers 24GB RAM (including 12GB HONOR Turbo RAM) and 512GB ROM. Showcasing an elegant design inspired by nature, the HONOR 400 Pro arrives in Lunar Grey, Tidal Blue and Midnight Black.

The HONOR 400 comes in two configurations: 24GB RAM (including 12GB HONOR Turbo RAM) with either 256GB for RM1,899 or 512GB ROM for RM2,199. The devices come in Desert Gold, Tidal Blue and Midnight Black. The HONOR 400 series will be available for purchase in stores nationwide starting from 30 May 2025.