COLORFUL TECHNOLOGY INTRODUCES IGAME X SENNA IN MALAYSIA!

Colorful Technology Company Limited (Colorful) — a leading global brand in gaming PC components and strategic partner of NVIDIA, AMD, and Intel — hosted its first overseas iGame x Senna launch at The Grey Box, GMBB Kuala Lumpur, marking a major step in the brand’s expansion into Southeast Asia’s gaming and creator markets.

Malaysia was selected for its rapidly growing creator community and 20 million+ gamers. The event featured Mr. Marco Xu, Director of Consumer Business, APAC South from NVIDIA, as a special guest.

According to Mr. Chris Liu, Senior Vice President of Colorful Technology, the launch underscores the company’s commitment to supporting Malaysia’s thriving creative and gaming ecosystem with cutting-edge innovations.

The highlight of the event, iGame x Senna, is an AI-powered digital companion built into Colorful’s iGame Center software. Designed for gamers, streamers, and creators alike, Senna monitors system performance, provides timely updates, and optimises hardware for smoother gameplay and improved workflow — offering users a reliable, intelligent teammate that evolves alongside their needs.

A Growing Presence in Malaysia

Colorful has been active in Malaysia since 2017, beginning with storage products and later expanding into graphics cards, motherboards, and laptops. The iGame x Senna launch, organised in partnership with GMC Worldwide Malaysia, reflects the Colorful’s long-term commitment to building its presence and supporting local gamers and creators.