The world-famous mobile game Clash of Clans recent held an offline player gathering in Malaysia in collaboration with Xiaomi to celebrate its 10th anniversary.
The mobile game’s success with enduring popularity across the world cannot be separated from the players’ love and companionship. During the Clash of Clans' 10th-anniversary celebration, the game along with Xiaomi Malaysia collected players’ wishes on Facebook, recalling many players’ memories of Clash of Clans. Plenty of players have been playing the game for five or six years, even ten years. It is players’ love and companionship that support Clash of Clans to move forward.
For players, Clash of Clans is not only a game but youth and memories. In the game, players met many like-minded friends with that they can work and fight together. Clash of Clans and Xiaomi selected many players among the players that sent blessings online to join the offline event.
Clash of Clans is known for its flourished thoughts and always amazes people with eye-opening marketing campaigns and operation events. On the Clash of Clans' 10th anniversary, the game again showcased wonderful ideas, and even “fabricated” its 40 years of history. The layout of the game's official website was tremendously changed, two innovative and intriguing time-travel animation films were launched, two mini-games of the 1980s or 1990s style were produced, and even a 20-minute documentary about the game was produced to “fake” a game that has been released for 40 years.
The offline gathering also integrated different Clash of Clans elements such as pixel art, arcade game and online game etc.
The player gathering took place last Saturday 13 August at the Xiaomi Store in Setia City Mall, Selangor. Clash of Clans has allowed people to befriend each other as they compete and bond over the game.
At about 2 pm, players signed into the event and were presented with various gifts. Content creators such as KOLs and Clash of Clans players like KANEO were present at the event alongside their gaming friends. The store was filled with people and the atmosphere was vibrant.
A cake-cutting ceremony was also performed, and everyone in the store shouted “Happy 10th Clashiversary! Chiefs, we are waiting for you to come back!”.
This was followed by a casual battle session with players in the store. Participants formed their teams and eagerly competed with each other for glory, reflecting their passion for the game.
Many passers-by who were intrigued by the event tested out the game as well. They were provided mobile phones and accounts by Xiaomi and Clash of Clans respectively to feel the excitement of gaining their first three stars.
In addition to the offline gathering, the 10th-anniversary celebration also launched a new hero skin called “Party Champion” with an eye-catching anniversary-themed pixel art village.
Players can also get a free pixel-art-styled Barbarian King and the pixel-art-styled Archer Queen, Grand Warden, Royal Champion and 10th Clashiversary celebration scenery available in the game store. The 10th Clashiversary cake decoration will also be available in the game for collectors and veterans.
Now Clash of Clans has witnessed its ten-year journey and never stops moving forward, just like the villages in the game which always operate awaiting the chiefs’ return. Happy 10th Clashiversary! Chiefs, we are waiting for you to come back!