Burger King Malaysia Goes Ninja With Naruto Collectibles & In-Store Experiences

Burger King® Malaysia is turning up the heat with an exclusive collaboration that brings the beloved world of Naruto to life. For a limited time, fans can enjoy Naruto collectibles and enjoy unique in-store experiences across selected Burger King outlets nationwide. Selected stores will feature full thematic decorations, while others will offer lighter touches of the campaign. 

The hero of the campaign? A set of 8 limited-edition Naruto collectible toys, available exclusively with every King Jr. Meal. Fans will receive one of eight characters with each meal—randomly given, so every purchase adds a bit of surprise to the fun. The King Jr. Meal comes with a choice of 4-pc Nuggets, BK Chick’N Crisp®, or Cheeseburger, and includes fries and Milo, all served in a special Naruto kids bag.

Also on offer is the Sate Burger Meal, featuring two locally inspired favourites: the Sate Tendercrisp™, with crispy chicken and creamy peanut satay sauce, and the Sate XL Beef Burger, layered with flame-grilled beef and bold, savoury satay flavours. With every purchase of this meal, fans can redeem a limited-edition Naruto “Your Ninja Way” T-shirt for just RM25.90, through a special purchase-with-purchase offer.

To elevate the experience, fans can visit BK Sunway Pyramid in Subang Jaya, BK Elmina Lakeside Mall in Shah Alam, BK Limbongan in Melaka, or BK Botani Village in Ipoh for an immersive Naruto-themed store setting, or head to other participating outlets to enjoy the full campaign lineup. The promotion runs from 21 July 2025 to 31 August 2025, while stocks last.

For more updates, follow Burger King Malaysia on Facebook and Instagram.