Amazon has introduced a new free video streaming service called MiniTV in India.
MiniTV is an ad-supported service that is situated in the Amazon shopping app. According to an Amazon India blog post, its offerings include “web-series, comedy shows, tech news, food, beauty, fashion and more”, with content from studios like TVF and Pocket Aces and personalities like Aakash Gupta, Amit Bhadana, and Trakin Tech. The service will add “many more new and exclusive videos” in the coming months.
“With the launch of miniTV, Amazon.in shopping app is now a single destination for customers to shop from millions of products, make payments and watch free entertainment videos,” said Amazon India.
As noted by TechCrunch, a review pointed out that many of miniTV’s offerings are old content, with some being previously published elsewhere. The website also noted that miniTV’s arrival bears similarities to Flipkart’s in-app video service, which was released in India in 2019, and that other similar offerings have been rolled out in the country by other companies.
It is currently unknown if Amazon will bring miniTV to other countries in the future, although the company did launch another free, ad-supported video service in the U.S. called Freedive in 2019, with the service being renamed to IMDb TV a few months later. TechCrunch reported that there were plans to bring IMDb TV to Europe, although those plans have not appeared to materialized yet.
Amazon’s main video service is Prime Video, which requires a subscription.