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Sportfive is Now Team SMG's Exclusive Commercial Rights Partner

Team SMG (Still Moving Under Gunfire) has just appointed international sports rights marketing agency Sportfive as its exclusive commercial rights partner.

Founded by Singaporean singer JJ Lin, Team SMG first gained prominence in 2017 after being crowned champions of the Arena of Valor International Championship. The organisation has since branched out and acquired teams for Valorant, MLBB, and PUBG as well.

As the exclusive sponsorship agency for Team SMG, Sportfive will take advantage of its extensive global network of partners to acquire sponsorship packages from both endemic and non-endemic brands for the team.

“We are incredibly proud of what we have achieved so far with our teams, and are ready to take the next step to carve out a niche for ourselves in the esports world and build our presence beyond South East Asia. Partnering with SPORTFIVE will allow us to access greater commercial opportunities while optimising the growth potential of Team SMG, and we look forward to exciting collaborations with brands that will bring value to our fans.”

- Orrin Xu, General Manager of Team SMG

Team SMG has already landed partnership deals with several well-known brands this year, including Under Armour, Nescafe, and U Mobile. On the other hand, Sportfive also boasts an extensive portfolio of successful partnerships with the likes of Riot Games, RFRSH Entertainment, T1 Entertainment & Sports (T1) and PUBG.


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