KFC's marketing team has been on a roll lately, with all sorts of unconventional marketing tactics making an appearance this year.
First, there was the collaboration with Malaysia's very own streetwear brand, Pestle and Mortar...and now this:
No, it is not a joke.
I Love You, Colonel Sanders! A Finger Lickin' Good Dating Simulator is live on the Steam store, with 24th September set as its release date (less than 2 weeks away, whoop whoop!) In case the thought of hooking up with the KFC man turns your stomach, rest assured that he's been given a whole new daddy-like makeover worthy of any dating sim.
You will play as a culinary school student who not only has to contend with graduating, but also hook up with the daddy of all fried chicken who just happens to be your classmate. Will he choose you as his business partner...or will your relationship blossom into something even spicier? According to the official game description on Steam, here's what you'll be in for:
9 lovable characters
Multiple hours of play-through
Dateable Colonel Sanders
A secret ending! Shh!
Secret recipes! Double Shh!
Earn a degree from a fictional culinary school
11 Herbs and Spices
Cute miniature food
Officially created by KFC. No, really
As if you needed more reasons to get your juices flowing, the game will also be completely free of charge! No word if there will be any micro-transactions, but it seems unlikely as this appears to be a good ol' marketing ploy to get into the good books of us young folks.
Bonus: In case you weren't aware, last year KFC also set up a new Twitter account exclusively for gaming.
We're not sure how KFC's newfound interest in gaming and esports is going to turn out, but I'm definitely craving a bucket of fried chicken and thirstin' for something (ahem, someone) right now...