LG Electronics has announced national badminton player Lee Zii Jia as the brand ambassador for its LG PuriCare brand, showcasing the company's commitment to "enabling health-centric lifestyle for Malaysians".
Under the tagline, "Life's On, Live Better", LG PuriCare brand will team up with Lee to educate and drive awareness to Malaysians on the importance of health and hygiene especially during the pandemic through its solutions: the Tankless Water Purifier, Air Purifier, and its newly enhanced Wearable Air Purifier.
Lee Zii Jia was the Men's Singles gold medalist at the 2019 Southeast Asian Games and won the 2021 All England Open Badminton Championship. He will be participating in the upcoming Thomas Cup in Denmark.
"Beyond his determination and drive, Zii Jia’s focus on leading a healthy lifestyle is a great representation of what our brand stands for - the continuous advancement on health - and hygiene-centric products for the well-being of our Malaysian consumers," said Kim Kyu Tae, the Managing Director of LG Electronics Malaysia.
Lee added, "One of the many things I focus on to [be a better player] happen is through taking care of my health with the quality of air and water at home and outside of home. I believe that LG PuriCare products complement the lifestyle that I lead."
The LG PuriCare Tankless Water Purifier has features like the 3-stage filtration system that removes microorganisms and 7 types of heavy metals, including mercury, lead, arsenic, cadmium, iron, copper, and aluminum, contained in water. The tankless technology filters water directly without the need for a tank, where potentially dangerous microorganisms form.
The LG PuriCare 360° Air Purifier boasts an advanced filtration system and air purifying technologies to ensure fresh and clean air indoors. The fan at the top of the purifier, Clean Booster, can send clean air up to 7.5 m, with a tilted nozzle design and can rotate up to 70° laterally.
The LG PuriCare Wearable Air Purifier is a wearable personal air solution, equipped with an automatic fan airflow control system that improves breathing comfort. It also incorporates two HEPA H13 filters that are found in premium air purifiers for indoors. It can remove harmful particles such as dust, virus, bacteria, and allergen up to 99.95% with the filters.