HONOR X Series Dominates Mid-Range Market as No.1 Best Selling For Three Consecutive Generation
- hoeyeen
- Sep 22
- 3 min read
Since 2022, the HONOR X Series has been more than just a smartphone, it’s been a trusted sidekick for Malaysians. Braving through sudden downpours, slipping from busy hands, or powering through long days, the X Series has consistently proven why it is Malaysia’s Number One Best Selling Mid-range Smartphone for three straight years, earning it the title 'Pilihan Utama Rakyat Malaysia' or Malaysia's Top Choice Smartphone.
HONOR X9 Cracks the Code: The Beginning of an Era
The story began in 2022 with the HONOR X9, the first X Series smartphone launched in Malaysia with the promise of 'Lagi Tahan, Lagi Best', a device that breaks the barrier of wanting to be more durable and even better. That bold statement resonated with Malaysians, who were tired of fragile devices. Being the first durable smartphone to the market, and in doing so, it introduced a movement. Malaysians quickly embraced this fresh approach, and a loyal following began to form around a brand that put durability front and center.
Breaking Barriers: The Era of the Toughest Screens
As HONOR’s engineers listened closely to everyday frustrations, one problem kept surfacing, that screens were fragile and shattered far too easily. Cracked displays became the kryptonite of smartphone users everywhere, especially with curved designs. HONOR saw the opportunity to break this cycle and created its successors to the X9, the X9a and later the X9b, two models that pushed the boundaries of what toughness could mean in a smartphone. The HONOR X9a became an online sensation, hailed as the toughest curved screen phone, while the X9b rewrote sales charts, becoming Malaysia’s Number One Best Selling Mid-range Smartphone.
But HONOR wasn’t done. By the time the X9c 5G hit the market in 2024, the X Series was celebrated by many beyond recognition. Dubbed the ''Drop-Resistance King', the X9c 5G elevated HONOR’s reputation further, setting a new standard for mid-range durability. Each release was built seamlessly on the success of the last, carrying on its rich legacy and strengthening the X Series’ grip on the hearts, hands and pockets of Malaysians.
Strong Reign at The Top in Malaysia's Mid-range Smartphone Market
By numbers, the X Series has been dominating the charts. For three straight years, it has held the number one spot across all channels in the mid-range tier, commanding a 33% market share in 2023 to an astonishing 55% in 2025. To put this achievement into perspective, for every two mid-range smartphones sold in Malaysia, one proudly carries the X Series badge. It is a testament not only to the product’s resilience but also to the trust HONOR has built with millions of users nationwide.
The Next King: HONOR X9d 5G, Offering Three Industry's First Technology
Now, as 2025 unfolds, HONOR introduces a new champion to the exciting heartbeats of Malaysians, the HONOR X9d 5G. This isn’t just another upgrade; it’s a revolution. The X9d 5G debuts with three industry's first technologies that once again place HONOR miles ahead of the competition. It is the world’s first smartphone earning a SGS Triple-Resistant Premium Performance Certification, the first device on the market to feature IP69K Water and Dust Resistance protection and the only phone globally to boast a mammoth 8,300mAh battery. Built to endure drops, resist water and outlast expectations, the HONOR X9d 5G is not just tougher, it is virtually unstoppable.
More Than Just Hardware: A Promise of Peace of Mind
Nothing beats better durability than a secured warranty. HONOR has always believed that owning a phone should be worry-free. That’s why the X Series is backed by generous after-sales support and comprehensive protection plans, covering everything from warranty extensions to screen replacement options. With the launch of the HONOR X9d 5G, users can expect an even more advanced protection plans to be revealed, ensuring Malaysians that HONOR continues to deliver not just devices, but peace of mind.
HONOR X9d 5G, A Legacy That Grows Stronger
Four years on, the HONOR X Series has evolved from a stranger newcomer into a household name and a nationwide phenomenon. It has not only weathered the storms of competition but has also structured what Malaysians should expect from a mid-range smartphone: resilience, reliability and relentless innovation. With the arrival of the HONOR X9d 5G, HONOR is once again raising the bar, proving that the X Series is a trusted companion built to endure the pace of the modern Malaysian life.
Watch the HONOR X9d 5G Launch This Wednesday!
Two days to go till the HONOR X9d 5G will officially launch in Malaysia on 24 September 2025! Mark your calendar to watch the launch live stream in HONOR Malaysia Facebook page at 3PM.
For more information about the HONOR X9d 5G, follow HONOR Malaysia official Facebook page or visit www.honor.com/my/.
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