Hisense Announces Third FIFA World Cup™ Sponsorship and Showcases RGB-MiniLED Technology at IFA 2025!

Hisense announced at IFA 2025 that it will continue as an Official Sponsor of the FIFA World Cup™, extending its partnership with FIFA that began in 2018. Over the years, Hisense has strengthened its global presence through milestones such as branding at the 2018 FIFA World Cup™, content collaborations on FIFA+ in 2022, and technology integration in VAR operations at the FIFA Club World Cup 2025™—leading up to its sponsorship of the FIFA World Cup 2026™.

Catherine Fang, VP of Hisense Group, emphasized that the brand’s mission is to enhance every fan experience. Guided by innovation, user focus, smart services, and cultural values, Hisense continues to push display technology—from HDR to Laser TV and the latest RGB-MiniLED—delivering immersive, personalized viewing that brings fans closer to the game.

At IFA 2025, Hisense showcased its upgraded 116-inch RGB-MiniLED TV, offering purer colors, higher contrast, and brightness beyond QD-OLED—reinforcing its leadership in next-gen displays. FIFA’s Chief Business Officer, Romy Gai, highlighted the partnership with Hisense to bring cutting-edge display technology to the 2026 FIFA World Cup™, ensuring billions of fans enjoy an unmatched viewing experience. With the tournament set to span three nations and feature 48 teams, Hisense aims to turn living rooms worldwide into front-row seats.