Epic Games is now testing a closed beta which allows game developers to more easily self-publish on the Epic Games Store.
The new tools will "streamline the process for developers to set up their own product pages, achievements, pricing, offers, and upload builds and updates on the Epic Games Store", instead of having to work directly with Epic Games during the whole process.
The new system will be similar to Valve's Steam Direct, which allows developers to self-publish their games on Steam. This has contributed to the vast increase in Steam's catalog. "With these new self-publishing tools, the games and app library of the Epic Games Store will grow faster than ever before," said Epic.
Developers can now apply for access to the closed beta program here. However, it is currently limited to developers who aren't working on VR experiences.