Car manufacturer BMW will lock some of its cars’ features behind real-world microtransactions.
According to a report by The Verge, BMW has begun selling a monthly subscription to access their car’s heated seats. The subscription costs about USD 18 (RM80) a month, USD 180 (RM800) for a year, USD 300 (RM1332) for three years and USD 415 (RM1843) for “unlimited” access. Other subscription features include adaptive cruise control and smart high beams.
It is unclear when BMW launched this service, but the subscription service is currently available in South Korea, the UK, Germany, South Africa and New Zealand.
While many are criticising BMW for this anti-consumer behaviour, only time will tell if other car companies will follow in BMW’s footsteps.